- The Learning Center -
Fundraising 101: How Small or New Nonprofits can Raise Money
It’s clear that everyone in the nonprofit sector came away from these last two years with a far greater appreciation for and commitment to maintaining strong budgetary positions, including funds held in reserve and plans for effectively dealing with emergency scenarios.Fundraising, and especially major gifts campaigns, are simply not a quick fix process.
This workshop will help newly formed nonprofits, small nonprofits, or nonprofits that do not have a robust fundraising program. Participants will leave inspired, with specific, manageable strategies to implement in their organization. It will help organizations to stay relevant, vibrant, and fiscally sound so they can continue to improve the quality of life in Elkhart County.
This workshop is designed to be a springboard after nonprofits would have received initial or subsequent funding from CFEC or other grantors to aid them in the launch and fulfillment of their mission. "What I can assure these organizations is that when properly carried out, these methods for raising important financial resources can grow operational dollars going forward, build reserves to sustain the organization for periods of fiscal challenges in the future, and establish or expand endowment funds to guard against unforeseen circumstances and/or emerging opportunities," our speaker Leigh Ann Jacobson says.
This daylong training event will cover:
- Building your fundraising strategy
- Annual giving
- Major gifts and launching a campaign
- Board development and building a culture of philanthropy
- Managing data
- Donor and volunteer stewardship
- An introduction to annual giving
About our speaker: Leigh Ann Jacobson is a nonprofit industry expert with a fundamental understanding of the intersection of fundraising, engagement, marketing, and communications. She is a Certified Fund Raising Executive (CFRE) with over 20 years of progressively responsible fund development experience recognized for moving organizations forward with proven management, values, and decisive leadership. Leigh Ann is known to be a strategic visionary who identifies emerging philanthropy trends and designs innovative fundraising and integrated multimedia marketing approaches to grow revenue and participation. She is an accomplished fundraiser with a track record of securing seven-figure gifts.
As a speaker and consultant, Leigh Ann is a passionate and articulate communicator with extensive experience providing clients with capacity-building training and education. Her workshops and keynote presentations have been features at the meetings of the Association of Fundraising Professionals, Council for the Advancement and Support of Education, Annual Parents Fundraising Conference, and a variety of other foundations and organizations around the country. Leigh Ann's specific areas of strength include comprehensive campaign strategy and operations, strategic marketing for donor acquisition and upgrade, major and principal gifts solicitation, parent engagement, managing signature fundraising events, and leading a high-performing team. Plus, she possesses a strong technical literacy of various donor databases and CRM platforms.
A graduate of King's College and Arcadia University, Leigh Ann also holds a Certificate in Executive Management and an Office of Continuous Improvement (OCI) Lean Six Sigma Yellow Belt from the University of Notre Dame.