The 2020 U.S. census found that the Hispanic/Latinx population grew by 10 million people over the last decade, and nearly 20 percent of the U.S. population identifies as Hispanic or Latino. In this workshop, you will learn why Latinos are the second highest minority consumer group in the U.S, some marketing techniques and important cultural factors to consider. There will also be an opportunity for you to ask questions you may have.
This workshop is provided by The Learning Center for those in the nonprofit sector in Elkhart County or those serving Elkhart County. The Learning Center of the Community Foundation supports nonprofits as they seek to improve life in our community. This workshop is for nonprofit leaders; nonprofit employees in marketing, human relations and volunteer coordination; and board members of nonprofits.
Lunch will be provided.
Registration for the event is full at this time. If you want to be added to a waiting list, please email Vonnie Trumble.
About our speaker:
Yolo López DeMarco is the founder of Yolo Vox. She obtained her bachelor’s degree in broadcasting and youth development from Goshen College, a private award-winning school known for its communications program. She has worked in the fast-paced news industry as a journalist for Fox 28 News and as the news director for WFRN Radio in Elkhart. Her second passion of bridging gaps took her to Costa Rica where she worked as a bilingual multimedia producer and professional translator for 119 Ministries. A few years later, she relocated to Panama to work as an interpreter, translator, and marketing coordinator for a U.S.-based nonprofit.
Today, she is committed to providing her clients locally, nationally, and internationally with high-quality broadcasting, translation, and interpretation services.